6 Steps to Build Your 6-Figure Online Teaching Business - Free Educational videos for Students in K-12

6 Steps to Build Your 6-Figure Online Teaching Business - By Nancy Taylor

Transcript


00:0-1	Hello everyone . It is nancy taylor here from Hey
00:02	, nancy taylor dot com . And on this channel
00:04	you will see videos all about teaching online , growing
00:06	your brand and becoming the best version of you .
00:09	And in today's video , we're going over six steps
00:12	to build your own business as an online educator .
00:16	So many of you responded to a previous video where
00:18	I was asking you about content you would like to
00:21	see and I kept seeing , I would love to
00:22	know how to go independent , how to build my
00:24	own brand , how to build a Youtube channel .
00:26	And so I thought that going over these six steps
00:29	would be helpful for you to see the big picture
00:32	on where do you get started ? Like how do
00:34	you do that ? So let's jump into this video
00:37	with these six steps to build your own online business
00:42	as I give you each step . I'm also going
00:43	to share examples and I think that those are going
00:46	to really reiterate what I'm trying to explain and I
00:49	love examples , I know that many of you like
00:51	to see examples as well . So number one is
00:54	to know your expertise . This is a point in
00:57	time where you can sit down and brainstorm write down
01:00	what are your strengths ? What are you good at
01:02	? What are your talents that you have asked those
01:04	around you ? Oftentimes those around , you will tell
01:07	you what is your superpower , What's your zone of
01:09	genius ? You can even take the time to send
01:13	out a survey . Maybe you already have an audience
01:15	that you're wondering , what kind of sets me apart
01:17	, What's something that others are attracted to ? What
01:19	are the questions that they're asking you ? What do
01:21	you get asked consistently ? That is your go to
01:25	expert zone of genius . So we first need to
01:28	dive into what can you offer and teach others how
01:32	to do have step number one maybe for your zone
01:34	of genius , you're an online educator and your hallmark
01:37	to your teaching is engagement . And so you could
01:40	teach others how to keep class engaging or perhaps you
01:43	are very organized , you can teach others how to
01:46	stay organized , Maybe it's outside education and you help
01:50	busy moms do work out . How do they fit
01:52	them in ? How do you put them in your
01:54	schedule ? Get the biggest bang for your buck .
01:56	That could be what you are an expert in ,
01:58	because you had to learn how to do it yourself
02:00	. And so you build the skills and the expert
02:03	know how and of course you can continue to better
02:06	yourself in your expertise , continue to study and learn
02:09	so that you can offer that value to your current
02:12	or future audience . Let's look at an example of
02:15	a teacher who teaches others how to do writing and
02:19	she teaches other educators how to make their writing exciting
02:22	and fun . She targets mainstream classroom teachers and she
02:26	offers an online course to educate them and teach them
02:29	what she's an expert in . And she's been wildly
02:32	successful . Step number two is get clear on who
02:36	and what who do you want to serve and what
02:38	specific problem do you want to solve . I want
02:41	to ask you a couple questions that I think will
02:43	help you clarify exactly what that one thing is because
02:47	we often have too many ideas or not enough .
02:49	We're thinking I'm not an expert anything you are .
02:52	I know you are or maybe you have so many
02:54	ideas , narrow it down to one . That's my
02:57	biggest advice is pick one . Let me ask you
02:59	the questions . Number one . Do you want to
03:01	serve educators ? Is that the audience that you want
03:03	to serve ? Or maybe you want to help busy
03:06	moms or is it teachers ? So Right . That
03:09	specific audience , is it male teachers ? Maybe it
03:12	is educators that want to build a brand , that's
03:14	the specific audience that I serve . Think about the
03:17	specific person , like write their name down , create
03:21	this avatar of a person with their name , their
03:24	age , their gender , their interest , what accounts
03:27	do they follow on instagram , what people do they
03:29	follow on youtube ? What content are they listening to
03:32	? You need to get very clear on that one
03:34	person you're trying to serve . And then the second
03:36	thing that you need to figure out now , how
03:39	do you help them ? What specific problem do you
03:41	want to solve ? So to brainstorm a couple ideas
03:43	, do you want to help them to get a
03:44	job ? Maybe you are an online E . S
03:47	. L . Teacher and you're helping them to join
03:48	the company you teach for ? Or maybe you want
03:50	to help them to accomplish a specific skill . Maybe
03:53	they're not getting bookings and you could help them to
03:56	build a full schedule . Or perhaps you're trying to
03:58	help an educator that wants to start teaching independently and
04:02	you want to show them how you were able to
04:04	do that , what the specific problem and sometimes we
04:07	don't feel like we're expert enough in the specific problem
04:09	. As long as you know 10% more then you're
04:12	going to help them get there faster . You're going
04:14	to help them get from Point A to point B
04:16	quicker . Do not question if you have to have
04:19	five years under your belt and have made it .
04:22	I think that that holds a lot of educators back
04:24	from stepping into their expertise or stepping into that role
04:28	of an authority in a topic and the way that
04:30	you get better at it is to continue to learn
04:33	, continue to teach . The best way to learn
04:35	is to teach . And so you start teaching it
04:38	, you're going to do research as you create your
04:39	content , you're going to do research as you create
04:41	your offering your materials , but just know that you
04:44	don't have to be at this elite status to be
04:47	able to help others to accomplish that same thing that
04:52	you've been able to don't question your expertise . You
04:55	got this to keep an example . This is Teacher
04:57	Sarah and she has a Youtube channel that helps others
05:00	declutter her channel is specifically for getting rid of things
05:04	, moving to minimalism and she calls her channel and
05:07	her brand is abundantly minimal . So I love that
05:10	each step has intention and she is saying that you're
05:14	going to build abundance by getting rid of stuff and
05:17	teaches this over and over the same concept . So
05:19	she's serving that same audience member that's feeling overwhelmed or
05:23	they don't know where to start to get rid of
05:24	things . So they come to her channel and her
05:26	resources , her products to learn how to do that
05:29	and to master that one pain point , how do
05:32	we solve this one problem ? She could even get
05:34	even more specific and say she helps busy moms or
05:37	online educators get organized . It's so nice to know
05:40	that when you get started you want to really niche
05:43	down to blow up , you want to get very
05:45	specific . So not just I help others to solve
05:49	this problem whose others be specific , busy moms that
05:53	have Children under five years , super specific because then
05:57	you are the go to for that specific audience niche
06:01	down to blow up . Number three is you get
06:03	to step into creating a personal brand . Now when
06:07	I say the word brand , you may be thinking
06:08	of your colors , your color scheme or what type
06:12	of images will be on your instagram account . Yes
06:15	, you do want everything to look cohesive and come
06:18	together . But when I say personal brand , I'm
06:21	speaking about you , what do you represent ? What
06:23	are the values that you show up and that attracts
06:26	a specific type of person , how you show up
06:29	and what you're doing for your specific audience member .
06:32	So I love these questions . I saw this in
06:34	a sunny Lenarduzzi video and she highlights the book .
06:37	I'm going to read it off my notes . It's
06:38	the book , Blue Ocean Strategy . And the first
06:41	question is , what are you made fun of for
06:44	kind of a crazy question . But I liked these
06:46	three questions , What are you made fun of for
06:48	? And if you think about it , my answer
06:50	to this was I was always called the Obnoxious Child
06:53	and that is your superpower . I came to find
06:56	that , wow , that's why I had the hallmark
06:59	of being very engaging with my online students , very
07:01	engaging , my content and how I'm able to present
07:04	myself on camera . I would say that that's a
07:06	skill that I've been able to attract others with that
07:11	skill . It also is not everyone's favorite , other
07:14	people are not attracted to it . And that's great
07:18	because I want to attract the specific type of person
07:21	that is my superpower . And so they will be
07:23	attracted to someone that maybe is more mellow and they
07:27	come and they feel I'm so comfortable when I listen
07:29	to your voice or how you explain things that might
07:32	be the teacher that they follow because that's what they're
07:35	attracted to . So you don't attract everyone with your
07:37	superpower . Your superpower attracts the type of person that
07:41	you can best serve because they get you . They
07:43	like your teaching style . So that's your superpower .
07:46	The second question is what things are you attracted to
07:49	and other people ? And when I think of these
07:51	qualities , I think humility , I think of those
07:54	that are hardworking , go getters that stick to their
07:57	values and their standards , they follow their faith .
08:00	These are all things that you want to attract .
08:03	Those are your values . Those are the things that
08:05	you want to represent . And by representing those ,
08:08	you attract them back . So what are the specific
08:11	values that you want to represent ? The question was
08:16	what things are you attracted to and other people ?
08:18	And some other words to that I liked were successful
08:21	, charity compassion . There's a good list that you
08:25	can create of the values you want to represent .
08:27	And the third question is , what are the qualities
08:30	that make you mad in other people ? So what
08:32	things do you not like ? And this could be
08:35	when they're self centered or maybe not transparent dishonest .
08:40	These are the qualities that you want to polarize or
08:44	you want to push away . You do not want
08:46	to attract these things . You don't want to represent
08:48	them with your brand . A couple other mean jealousy
08:51	. You want to polarize those characteristics . The example
08:55	I have for building a personal brand . I came
08:57	across this channel . I believe her name is Thoraya
09:00	. I hope I said it right . But I
09:01	love her personal brand . She has a channel that
09:04	is of strangers built for strangers . Wait what ?
09:08	She interviews strangers and she'll ask him very deep questions
09:11	. and it's almost like it unites you because you
09:15	are able to see how we all have those commonalities
09:18	, regardless of race , age , gender , all
09:22	of those things . You're able to recognize their similarities
09:25	and it's relatable . You can relate to these strangers
09:27	. It just it opens up a conversation that I
09:30	love . I love her brand . It's grown so
09:32	quickly because it's not about her is the face of
09:35	the brand , but she highlights these strangers . Like
09:38	it's about her audience and I think her brands beautiful
09:41	. I'll believe it linked below all of these examples
09:43	. Always linked below Step number four is to build
09:46	weekly content . So your weekly content , you want
09:50	it to be searchable and you want it to be
09:52	solving a specific problem for your audience . So since
09:55	we did Steps one through three and we have that
09:57	clarity on what are we an expert in , who
09:59	are we serving and how are we serving in them
10:01	? And then we have that clarity on our personal
10:03	brand , what do we represent now ? We're ready
10:04	to make our content and searchable content is on Youtube
10:08	that's owned by google . So when you type it
10:10	into google , it pops up , blogs pop up
10:12	if you type meant to google a podcast , as
10:14	long as you transcribe and have a house on a
10:16	website . Also , if you choose to do an
10:18	instagram account , there's so many users on instagram that
10:21	they can find your account with hashtag , they can't
10:24	google and it will pull up , but there's still
10:26	enough users that you can gain an audience in traction
10:29	. Also the same with facebook , there's so many
10:30	users on that platform that you can still cultivate an
10:33	audience even though it's not searchable on google . I'm
10:36	a huge fan of Youtube , that's how my entire
10:39	business has taken off and grown . But you have
10:42	to put in that work for weekly content and make
10:44	sure it's searchable , meaning that I'm putting titles that
10:47	people would type into google , How to film an
10:50	intro video , how to make your first Youtube video
10:52	, How to build a business six steps to build
10:55	a business for online educators . What are people googling
10:59	, they're not googling , they're not going on there
11:00	and saying vlog 2019 taylor family , They are not
11:06	looking for that . That video will not pop up
11:07	in their feed . It will only show to those
11:10	that are already subscribed . So when you are making
11:12	sure that your content is searchable and consistent , you
11:16	will see growth and you will start to build that
11:18	audience and that following , it takes time . It's
11:21	not one of those that get rich quick , It's
11:23	gonna happen overnight . You build your brand over time
11:27	and it's nice because you can also pivot adjust changes
11:30	you learn and as you grow , but keep in
11:32	mind the big picture , what's that big value that
11:35	you want to represent ? It goes back to that
11:37	steps 12 and three when you gain that clarity on
11:39	who you're serving who you're attracting and how are you
11:42	helping them ? Because it is so rewarding . It's
11:44	not going to be all rewarding if you make a
11:46	million dollar business and that's it . You're just generating
11:48	income . What if you're able to take that income
11:50	and serve others and teach others how to replicate that
11:53	same system , That's where it's going to be fulfilling
11:56	. That's where it's going to give you that purpose
11:58	and help you to hit that full potential . So
12:00	make sure that you don't get discouraged if you don't
12:04	immediately see a paycheck . Building a business takes time
12:07	, but it is so rewarding and so worth it
12:10	. I hope that you step into these , the
12:11	example that I liked for this weekly content was my
12:14	husband Listens to a lot of Dave Ramsey and I
12:17	thought it's so interesting how his brand is teaching the
12:20	same seven steps . He teaches how to become debt
12:23	free and he teaches them over and over in his
12:25	content . It's not like he has a new concept
12:27	or a new strategy , He's teaching the same thing
12:30	, this foundation over and over helping families to become
12:34	debt free , sharing their stories , highlighting what were
12:36	the steps that they took ? What step are they
12:39	at ? How did they implement it ? He's able
12:40	to interview them and his weekly content is engaging .
12:45	It's exciting and I feel like you continue to learn
12:48	, even though it's the same topic , it's always
12:51	about becoming debt free but you're able to learn more
12:54	and more each time . So I really like that
12:56	example of weekly content and consistency in solving that single
13:00	problem step number five you're getting so close to the
13:03	end of your business now keep in mind that says
13:06	one through four could take a year before you get
13:09	to this step five or you could do step five
13:12	and month to , it's just all up to you
13:14	and how you want to spend your time and how
13:15	you want to grow , what speed you want to
13:17	grow at number five is to create an offer .
13:19	Now an offer isn't 30 minutes of coaching for 12
13:23	weeks . It's not the details like that . Your
13:25	offer is the transformation that your audience member , your
13:28	client , your customer , your student has because of
13:32	your product . So for example , Amy Porterfield has
13:35	a course digital course academy . And the transformation that
13:38	happens is by the end of the course you've created
13:40	and launched your own digital course . That's it an
13:42	example of my own course beyond teaching online . By
13:46	the end of the course you've set up and created
13:48	your own profitable Youtube channel . I teach not only
13:51	how to set up your Youtube channel , but how
13:52	to monetize it and turn it into a business .
13:56	That's the end outcome . So with your offer it's
13:59	not the specifics . I have eight modules . There
14:01	are seven hours of listening . Yes , that's part
14:04	of my offer . Yes , that's the actual product
14:06	. But what's the transformation and then you can package
14:09	it how you want ? Maybe you're going to offer
14:11	one on one coaching , maybe you're going to offer
14:13	small group coaching , maybe you're going to tutor on
14:15	your own , Maybe you're going to package it into
14:17	a service , you do video editing or maybe you
14:19	create their website or their instagram . You do their
14:23	social media , your social media , content creator or
14:26	maybe you package it into a digital course . You
14:28	take your expertise that you did one on one and
14:30	you package it into a course that you can sell
14:33	over and over . That's the vehicle that your offer
14:36	is moving . That's the way that you choose to
14:38	deliver it . However your offer is the transformation that
14:42	your client or student or customer has and so don't
14:45	get so caught up on . Okay . Should be
14:47	eight modules . Okay . Should it be one on
14:49	one coaching , what is the transformation you want them
14:51	to see and then you can decide what fits best
14:54	with your schedule and also with your students to get
14:56	the best results . Would that be coaching ? Would
14:58	that be small group and you can transition from one
15:02	and then grow , learn , grow automate my automate
15:07	number six is to build a funnel and I wanted
15:12	to use my business funnel as an example to clarify
15:16	what I mean by this and no , it is
15:18	not the funnel that helps me get all the flour
15:20	to whatever I'm making , I don't bake so I
15:23	don't think you use a funnel for flower . It's
15:27	probably a liquid that goes in there . Okay .
15:29	For mine , like an example for a funnel is
15:31	I have my free youtube content so I offer value
15:35	. I researched these topics . I make sure that
15:37	I'm serving my audience . I'm helping them get from
15:40	Point A to point B . And then I also
15:42	have a call to action . My call to action
15:44	is to grab my freebie and when you grab my
15:47	free guide to building a profitable youtube channel , your
15:50	added to my email list . So that allows me
15:52	to send you weekly emails and build a relationship that
15:54	goes deeper and it continues to serve you . I
15:57	feel as though the free content gives you the foundation
16:00	, it gives you that understanding of what is she
16:03	talking about , How is she helping us ? You
16:05	have a foundational understanding and then it allows you to
16:08	go even deeper because now that you're on the email
16:11	list , I can invite you to a master class
16:13	or a webinar and with the webinar step three ,
16:16	I teach you for 50 minutes , an hour on
16:19	that specific topic . So I'll teach you specifically about
16:22	creating searchable content on Youtube if you're an educator and
16:26	that's how I'm serving you . And then at the
16:28	end I'm able to explain what is my offer and
16:31	for me it would be a digital course , a
16:34	coaching package . So the end I'm able to tell
16:36	you the price and the packaging , the vehicle for
16:39	this offer , but the transformation is you will build
16:42	a profitable Youtube channel at the end . So let's
16:45	go over that funnel again . Free content . They
16:48	get on my email list because they grab a free
16:50	guide and then I'm able to nurture that email list
16:53	, build a deeper relationship , send you to a
16:56	free training . So offering more valuable content that dives
17:00	even deeper because it's an hour and then I'm able
17:03	to offer in that free content , my course ,
17:07	my digital course or maybe you want to offer coaching
17:10	instead of a webinar , you could do a consultation
17:12	call and say that I offer a coaching package and
17:15	this is how it's set up . So there's so
17:17	many routes to go , I think that it just
17:19	kind of helps to see what is the exact funnel
17:21	that you can build in the business and if you're
17:23	thinking where do I even get started ? Okay ,
17:25	I can see the big picture and how you explain
17:27	that my biggest tip is to have a mentor to
17:30	purchase a course of your own , to learn ,
17:32	make sure that you're learning as you see a light
17:35	bulb and you're like , yes , I want to
17:36	build a business as an online educator , then instead
17:40	of piecing it together yourself , reach out to a
17:42	mentor , let me know in the comments . If
17:44	this is something that you want to do , your
17:46	feedback is so valuable to me because it allows me
17:49	to create content that's going to help you get further
17:52	from Point A to Point B . I want to
17:54	give you steps , I want to dive deep onto
17:56	these things so that I can serve you and help
17:59	you more let me know in the comments below .
18:01	Is this something that you want to learn more about
18:03	? And if you have not grabbed my free guide
18:06	, the probable Youtube channel , I'll link it below
18:08	. It teaches you five steps to start building your
18:11	own profitable Youtube channel and my biggest tip is to
18:14	use it , download it and say I'll do it
18:16	next month , I'm homeschooling now I'll do it over
18:19	fall break , it will always be busy . There
18:21	will never be a perfect time once you download the
18:24	guide to start using it because you're building that foundation
18:26	, that understanding and as you build that foundation ,
18:29	you'll be ready when my course opens or you'll be
18:32	ready when maybe a mentor has an offer that you're
18:35	interested in so you can take those next steps in
18:37	your business . But my biggest recommendation is yes ,
18:40	get a coach , have a mentor . It doesn't
18:42	mean they have to meet with you one on one
18:44	, these youtube videos . That's an example of having
18:46	a mentor , having someone that is an expert in
18:49	that topic to help you out . All right guys
18:51	, that was it for today . Just so that
18:54	you know , we have launched our shop , Hey
18:57	Sunshine shop and we have teacher shirts , we have
19:00	background maps , we have pom pom balls , right
19:04	? We've been blown away with your love and your
19:06	support for our shop . Thank you so much .
19:08	We appreciate you . You can go to Hey Sunshine
19:10	shop dot com and it's the same shop . It
19:13	was nancy tailor shop dot com before we wanted this
19:16	name change because we want to represent the inspiration and
19:20	the joy that teachers bring to the lives of those
19:22	they educate that they teach . And we wanted our
19:25	brand name to represent that . So we chose ,
19:28	Hey , Sunshine Shop . So go check it out
19:30	. We appreciate your support . Thank you for listening
19:33	to this video . Check out the videos that are
19:34	recommended here at the end and I'll catch you in
19:37	next week's video . Much love . Okay . Yeah
19:42	. Mhm . Uh huh . Hey , Okay .
19:48	Yeah . Mhm , mm hmm . Yeah . Okay
19:55	. Yeah , you can take it . Mhm .

Summarizer

DESCRIPTION:

OVERVIEW:

6 Steps to Build Your 6-Figure Online Teaching Business is a free educational video by Nancy Taylor.

This page not only allows students and teachers view 6 Steps to Build Your 6-Figure Online Teaching Business videos but also find engaging Sample Questions, Apps, Pins, Worksheets, Books related to the following topics.