CHAPTER I.
HOW TO GET A PLACE.
You Can Get It-Positions Yawning for Young Men-Any Young Man May Become Rich-Men Who Began at the Bottom and Reached the Top-How A. T. Stewart Got His Start-John Jacob Astor's Secret of Success-How Stephen Girard's Drayman Made a Fortune-$100,000 for Being Polite-How One Man's Error Made Another Man's Fortune-Secret of the Bon Marché in Paris-How Edison Succeeded-A Sure Way to Rise-How a Young Man Got His Salary Increased $2,000-A Sharp Yankee Peddler.
Young men are often
discouraged because the
desirable places all seem to be filled. But
remember there is always room for the
right man. Says a New York millionaire: "I hold that any young man, possessing a good
constitution and a
fair degree of
intelligence, may become rich." Says another business man: "I have made a
personal canvass of a dozen of the largest business houses in five
different commercial and
professional lines to see to what
extent there
exist openings for young men." In only two of the houses approached were the heads of the firms
satisfied the positions of
trust in those houses were filled by
capable men. And in each of these two houses I was told that "of course, if the
right sort of a young man came along who could tell us something about our business we did not already know, we should not let him slip
through our fingers. Positions can always be created. In four of the houses, positions had been open for six months or more, and the{14} sharpest kind of a
lookout kept for
possible occupants. These positions commanded salaries all the way from $2,000 to $5,000 a year. In the publishing business, I know of no less than six positions
actually yawning for the men to come and fill them-not
clerical positions, but positions of
executive authority. Young men are desired in these places because of their
progressive ideas and
capacity to
endure work."
Another
prominent man who interviewed the heads of
several large firms writes in a
recent periodical as follows: "It is not with these firms a question of
salary; it is a question of securing the highest
skill with the most
perfect reliability. This being secured, almost any
salary to be named will be cheerfully paid. A
characteristic of the business world to-day is that its institutions, empires in themselves, have grown to be too large for the handling of
ordinary men. These institutions are multiplying in
excess of the number of men whose business
skill is
broad and large enough to direct and
command them. Hence, the really commanding business
brain is at an
immense premium in the market. A
salary of $50,000 a year as president of a railroad or manufacturing company at first
sight seems
exorbitant; but the
payment of such a
salary usually means pure business. The
right or the wrong man at the head of a great business
interest means the making or the unmaking of fortunes for the stockholders. Only a single
glance at the
industrial world is needed to show that here is room for the
advent of
genius of the first order. This world,
seething like a caldron, is boiling to the
brim with questions of the most
vexing and
menacing kind."
Look at the men who reached the top of
fortune's ladder, and see under what discouraging circumstances they began. James Fisk, called the Prince of the Erie,{15} rose to that position from a
ragged newsboy. Stephen Girard began on nothing, and became the greatest millionaire of his time. Young men, would you
scorn to row a boat for a living? Cornelius Vanderbilt plied a boat between Staten Island and New York. Would you
tramp the country as a
surveyor for a map? Jay Gould began in that way, and forty years later
satisfied certain doubters of his
financial standing by showing them certificates of stocks worth $80,000,000. Do you fear to have your hands calloused with ax or saw? John W. Mackay, who acquired a
fortune of $20,000,000, started in life as a shipwright. Is it beneath your
social station to
handle butter and eggs? "Lucky" Baldwin, the multi-millionaire, kept a country
store and made his first
venture by taking his goods overland in a cart to Salt Lake City. Are your fingers too
delicate for the broom
handle? A. T. Stewart began his business
career by sweeping out the
store. Do you
abhor vile odors? Peter Cooper made $6,000,000 in the glue business.
Tens of thousands are looking for a place. Most of them have had places, but could not keep them. If you follow all the rules below, having obtained a place, you will never
need to
seek one again. The place will
seek you. Employers are in
search of the qualities herein to be
considered, and they are willing to pay liberally for them. They are qualities that come high everywhere. If you
possess them, you can in a short time
command your own price. But do not
scorn to take the humblest place. Merit, like
murder, will out. Be sure you have the winning cards and wait.
1. The Secret of Work.-Men will
employ you if you
mean business. When you find men working, work with them. Lend a hand. Every
employer{16} would rather
employ a busy man than an
idle man. When he sees you working, he will watch you. If he likes you, he will make you an offer. A glazier, being refused work at a place where a church was being erected, put down his kit of tools, picked up the broken pieces of glass which the workmen had thrown away, and, laboring just as if he had been hired to work, fashioned the finest church window in the world, and became rich and
famous.
2. Nature's Furrow.-Plow in
nature's
furrow. In
general, a man is fitted for the thing he likes. Do that which you can do best. What you want to do you are called to do, and what you are called to do you can do. Darwin says that the fittest
survive because they have a
slight advantage over those which do not
survive. Your liking for an
occupation is the
advantage you have over those who do not like it. Follow the
hint, whether it be to
publish a paper or peg shoes. A leading
merchant in New York found his calling
through having loaned money to a friend. He had to take his friend's
store to
secure his money, and
thus learned his gift for
merchandise. The man was A. T. Stewart.
3. General Details.-The best
general is General Details. In business life, no
matter is small enough to be despised. To
master an
infinite number of small things is to
prepare yourself to
master great things. When your employers see that you have everything at your fingers' ends, they will intrust you with larger interests, and greater
responsibility means greater pay. John Jacob Astor knew the minutest point about every part of his great business. That was the secret of his
success.{17}
5. The Bridled Tongue.-Do not
cross your
employer in any way. Never
dispute with him. You may be sure that you are
right, but do not say so. You
need not be a Democrat or an Episcopalian because your
employer is, but if you are
wise you will
avoid discussing with him questions of
politics or
religion. Courtesy pays. Ross Winans, of Philadelphia, secured a business that netted him $100,000 a year simply
through his politeness to two Russian agents, to whom others in the same
trade had accorded
scant courtesy.
6. Studying the Stair Above.-Study, not stars, but stairs. Learn all about the position next above you. When you can point out new methods to your
employer,
advance new ideas, or
suggest new channels of
trade or lines of work, you are surely on the way to{18}
promotion. Only, be sure that your new ideas are
practical. There is no more direct road to the
confidence of your
employer than for him to see that you
understand any part of his affairs better than he does himself. Employ your
spare moments in studying the business. While the other clerks are joking, do you be learning. While the students at the boarding-house in Andover were chaffing each other during the wait for breakfast, Joseph Cook would turn to a big
dictionary in one
corner of the room and look out a word. He climbed many stairs above them.
8. The Magnifying Glass.-Make the most of your present position. Wear magnifying glasses. Exalt the importance of every
item. Let not the smallest thing be done in a
slipshod way. If you are answering letters for the firm, answer them briefly but
completely. Remember that
brevity is not brusqueness. If you are waiting on customers, treat the small
customer just as courteously as the large one. You may be sure that your
employer knows the market
value of politeness. In the Bon Marché in Paris, the employers
determined that something must be done more than was done in other stores so that every visitor would
remember the place with pleasure and come again. The
result{19} was the most
exquisite politeness ever seen in a
mercantile establishment, and it has developed the largest business of its kind in the world.
9. The Microscopic Eye.-The
microscope shows a hundred things the naked eye cannot see. Endeavor to see what others fail to see-new possibilities of sales, new means of
profit, new methods of doing things. It was by
steadily looking at a thing until he saw what was not
apparent to the
superficial view that Thomas Edison became the greatest electrician of the world.
10. Scoring a Point When Off Duty.-Do something for your
employer when you are out of the shop or
store. You may be sure that he will
appreciate it. It is a
fallacy that he has no
claim on you when off
duty. Do not give him the idea that you have no
interest in the business except to get your
salary, and no time to
spare him except what you are paid for. Do not watch the clock; do not
filch a few moments at the beginning or end of the day's work, and do not ask leave of
absence except when
absolutely necessary. Do overwork and unpaid-for work, and when you see a point in
favor of your firm,
fasten to it. Become
essential to the place, and you will rise in the place. "I can't
spare you," said the
publisher of a New York
magazine to his
advertising agent when another
publisher offered him an
increase of $1,000. "Let's see-you are getting $5,000 now; I'll make it $7,000."
11. The Study of Men.-This is the very key to
success. The
proper study of mankind is man. The greatest
college on
earth is the business world. The man who can sell the most goods is the one who knows the weaknesses of
human nature, and how to
avail himself{20} of them. Your best
diploma is a big bill of sale. Sell something to everybody-what the
customer wants if you have it; if not, what he doesn't want; but at any rate, sell him something. It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day-to the
husband in the
store, to the wife who was calling at a
neighbor's, and to the daughter at home. And not one of the family wanted the book.
Following the above lines, and adding thereto good
health and
steady habits, you cannot fail to be promoted and to rise to the highest position of
responsibility, if not even to actual
partnership in the firm. These are the qualities that proprietors are
yearning for-nay,
actually groaning for, but which are hard to find in the
average man. Employers are keeping the sharpest kind of a watch for the
right man. It is stated on the best of
authority that there are a thousand business firms in New York and
vicinity each having one or more $5,000 positions awaiting the men who can fill them. If you have the
right qualities or will
acquire them, at least a thousand great firms want your services, and posts of
responsibility with almost unlimited
salary await your hand or
brain.{21}
CHAPTER II.
STARTING IN BUSINESS.
Why Men Fail-Luck on the side of Pluck-Marking the Day's Profits Before they Begin-No Diamond Like the Eye-The Man Who Takes His Bank to Bed With Him-The Two Hands of Fortune.
Many men fail because they
undertake a business without considering whether there is room for it; others because they do not
thoroughly establish themselves in the place, making no
effort to get a
constituency; and yet others because they do not keep the goods that are in
demand, or do not
renew the
stock sufficiently quick, or do not present their goods in an
attractive way. Such causes of
success or
failure as are in the line of this work will now be
considered. Here are the rules of an old
merchant which he would take for his
guidance were he to start
anew in business:
13. The House to House Canvass.-Make a
personal canvass from house to house. Do not
trust the work to your friend,
relative, or
clerk. Nobody can help you so much as you can help yourself. Nobody has your interests so much at
heart as you have. Tell people pleasantly that you are a new bidder for their
patronage. Inform them what you
propose to do. Make them to
understand that no man shall undersell you, or give them in any way a better
bargain. If
possible, take a few samples of your choicest goods with you.
14. The Choice Location.-If you become
popular, the people will come to you; but at first you must go to them. Your place
need not be
central or on a
corner, but it must be where many people pass. Step out largely and conspicuously. You could make no greater
mistake than to
rent a
shabby place on a back street. Have out all manner of signs,
curious, newsy, and
alluring. Do not think to
sustain yourself by people's sympathies. Men will
trade most where they can do best.
15. The Maximum Basis.-The
maximum basis is the high-water mark. It is the number of persons or families that under the most
favorable state of things can be your patrons. All you cannot expect. Kindred,
religion,
politics, friendships, and secret fraternities, will hold a
portion of the to the old traders. The sharpest
rivalry will meet you. Also, you must
consider what incursions are
likely to be made by out-of-town dealers, and what
prospect there is of others{23}
setting up business in the place. But you should have an
ideal trade toward which you
steadily work. Declare daily to yourself, "my
gross earnings shall be $-per day," or "-- (so many) persons shall be my patrons." When you fall below the mark, bestir yourself in many ways.
16. The Personal Equation.-Remember that you yourself in
contact with your customers count for more than anything else. The
weather of the face, the
temperature of the hand, the color of the voice, will win customers where other means fail. Make your patrons feel that you are their friend. Inquire about members of their family. Be exceedingly
polite. Recommend your goods. Mention anything of an especially
attractive or
meritorious nature you may have. Join the church, the
regiment, the fire company, and the secret
society. Become "all things to all men, if by any means you can sell to some." Be everywhere in your place of business. Oversee the smallest details. Trust as little as
possible to your clerks. The diamond of
success is the
master's eye. Remember there is no
fate. There are
opportunity,
purpose,
grit, push,
pluck, but no
fate. If you fail, do not lay the
blame upon circumstances, but upon yourself. Enthusiasm moves stones. You must
carry your business in your
brain. "A
bank never gets to be very
successful," says a noted
financier, "until it gets a president who takes it to bed with him." There was an angel in Michael Angelo's
muddy stone, and there is a
fortune in your
humdrum store. Hard work and close
thought are the hands that
carve it out.{24}